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Technical Meeting & Event Production

Does your audiovisual production proposal read like a foreign language? After the venue, audio visual is often one of the largest budget items, yet so often planners are unable to make sense of a typical proposal. Do you know how many lumens your projector should have? Should you use a PAR fixture or Lekos to light the podium? Inputs, outputs, sound boards, teleprompters… admit it, you’ve glazed over the details on occasion and handed it off to the “tech team” to manage.

Producing events can be a fine art, especially when it comes to gatherings that involve a stage, lectern, and presentations requiring the coordination of audiovisual production, lighting, speakers and many other components. This course will empower you to understand what kind of gear, staff, and set up your event actually needs to function properly, look right, and be cost-effective.

Learn From Industry Tech Expert Brandt Krueger

Technology is part of Brandt’s DNA. Combine that with a degree in Technical Theatre and a core in Psychology, add in 20 years of experience in the meetings and events industry, and you get a powerful event technology cocktail. In addition to being featured on numerous websites and in industry magazines, he’s spoken worldwide, including MPI’s WEC, FICP’s Education Forum, CMP Conclave, IMEX America, IBTM World, Eventex, Connect, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests in Turkmenistan.

He currently provides freelance technical production services to a variety of corporate and association clients, teaches public and private classes on Technical Meeting & Event Production, and is the owner of Event Technology Consulting, an appropriately named meeting and event technology consulting company.

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Learning Outcomes

  1. Gain a detailed understanding of all audio visual and lighting elements involved in producing most meetings and events.
  2. Determine all the given sound and visual inputs required for most events, and how those needs need to be addressed from a technical standpoint.
  3. Gain a thorough understanding of how to work with speakers in preparing presentation decks for an event.
  4. Identify criteria for selecting the right venue and vendor(s) for your event, from a technical production vantage point.
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Earn Your Digital Certification

A Digital Credential from ELI can be placed in your email signature, website, Linked In, Facebook, etc. Anyone who clicks on it sees your accomplishments on our Verification Page.

How does the course work?

Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.

What if I’m busy one week and can’t get to the material?

At the end of this 5 week online course, we provide participants an additional four weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).

When/how can I contact the instructor during the course?

The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)

Tell me about your learning guarantee?

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of the final lesson and we’ll give you a full refund.

    Week One
  1. Introduction: A Non-Technical Approach to Thinking About Audio Visual
  2. Visual Content
    • Laptop/DesktopBased Presentations
    • Online Presentation Software
    • Tablet Presentation Software
    • Connector Cables, PC vs. Mac
    • Video Playback
      • Hardware Playback
      • Software Playback (Presentation Pro/Embedded Content)
    • Internet Access: How to Handle, When to Avoid
    • Presentation Remote Control Options
  3. Projection & Display Options
    • Projectors
      • Lumens & Lenses
      • Project Types: LCD, DLP, 3LCD
      • Rear vs. Front Projection
      • “Stacked” Projection
      • Backup Projection
      • Screens & Dress Kits
    •  Projection Mapping (Expanded Content)
      • What is Projection Mapping?
      • How Does Projection Mapping Work?
      • Projection Mapping Budgets
      • Projection Mapping on a Dime
    • Flat Screen Displays
      • Types: LCD, Plasma, LED-LCD
      • Configuration Issues
      • LED-Walls
    • Choosing the Right Display
    • IMGA (When Do You Need and What To Consider)
    • Who Runs the Gear

Week Two

  1. Audio
    • Inputs – Understanding Input Sources
    • Microphones
      1. Types & Uses
      2. Wired vs Wireless
    • Mixer – Levels & “Sweetening”
    • Outputs: What are they and why are they important?
    • Getting the Right Mixer
    • Amps & Speakers
      1. “Speaker on a Stick”
      2. Delays and Fills
      3. Line Arrays
      4. Ceiling-mounted Speakers
    • Who Runs the Gear
    • Audio Quick Tips
      1. Microphone Placement
      2. Wireless Combo Packs
  2. Lighting
    • What Needs to  Be Lit: Functional vs. Decorative Elements
    • Setting Different Lighting “Looks”
    • The Lighting Console
    • Light vs. Instrument
    • Types and Uses of Instruments: Lekos, PARs, LEDs, PinSpots, Followspots
    • Accessories – Gobos, Gel, Barn Doors
    • Intelligent Lighting
    • Lighting Logistics
      1. Location of Console
      2. Power
      3. Setup Schedule: The D
    • Who Runs the Gear

Week Three

  1. Video Switchers
    • Video Signal Flow
    • The (again) Importance of Inputs and Outputs
    • What Is and Isn’t an Output
      1. Confidence/Notes MOnitors
      2. Splitting vs Routhing Signals
    • Who Runs the Gear
  2. Staging & Logistics
    • Staging Terminology
    • Staging
      1. How Big Do You Need?
      2. Different Types of Stage Decking
    • Logistics
      1. Case Storage
      2. Green Room
      3. Order of Load In & Set Up
      4. Safety & Aesthetics
      5. Crew Breaks
    • Working with Union Labor
      1. Different all over the world, venue to venue
      2. Walk-away Breaks
      3. Overtime
      4. Turnaround Time
    • Venue and Site Selection:
      1. Availability of Circuits and Outlets
      2. Power Charges
      3. Rigging Points and Charges
      4. Internet Access:  Availability & Fees
      5. Negociating with the Venue
    • Chooseing An A/V Provider
      1. Types of Suppliers
      2. Pros/Cons
        1. In House A/V
        2. Outside A/V
        3. Production Company
    • Power/Internet: Tips and Tricks

Week Four

  • Speaker Management: Tips and Tricks
  • The Production Team and Calling a Show
    1. Who’s Who on the Production Team
    2. Calling a Show
    3. Communication Systems & Etiquette
  • Creating a Show Flow
  • Teleprompters
    1. How They Work & When to Use Them
    2. Preparing Your Presenters for Using
    3. Budget amd Scheduling Concerns
  • Hybrid & Virtual Events
    1. How They Work & When to Use Them
    2. Technical Best Practices
    3. Engaging the Remote Audience
    4. Cannibalizing the Live Audience: Fact or Myth

Week Five

  1. Presentation Tips & Tricks
    • Aspect Ratios:  Avoiding the Letterbox Effect
    • Slide Transitions
    • Master Slides: A Planner’s Best Friend
    • Combined Presentation Decks
      1. How To
      2. Pros and Cons
    • Internt Access (Again)
    • Content Legibility: Insuring the Audience Can Actually Read the Slides
      1. Resolution
      2. Brightness and Contrast
      3. Design Guidelines
    • Who Runs the Gear?
  2. Video, Graphic & Print File Types
    1. Brief HIstory of How Things Got So Confusing (How Different Uses Require Different Formats)
      1. Print Graphics
      2. Computer and Video Graphics
    2. Bitmat vs. Vector Formats
    3. Resoultions and DPI – How Big is Big Enough?
    4. Pantone vs. Process Colors
  3. Conclusion

“I was immediately able to put what I learned into use. My notes will serve as a great reference tool.” 
– Jill W. | Associate Director of University Events Johns Hopkins University

“Phenomenal content, delivery was fun, easy to understand. Would highly recommend to others.”
– 
Erin G. | Meeting Planner, NHS Global Events

“Brandt did a great job! Great info covered quickly and professionally.  I really enjoyed this class and would highly recommend it.”
– Sharon M. | Special Events & Community Relations Manager, Culinary Institute of America

“The whole course was excellent. I really enjoyed it. I also learned a lot and had things I am already doing reinforced as best practices. Brandt did a great job! While I initially balked because of the price (I paid this on my own), I do feel that I got my money’s worth.”
– 
Jennifer B. | Meeting Manager, National Association of Realtors

“I feel like I have a much better grasp about AV thanks to Brandt. The class was easy to follow, Brandt was easy to understand and I feel like I can truly be an asset when it comes to AV needs for my organizations.”
– Lauren T. | Events & Volunteer Manager, Point Foundation

“Learning and mastering audio visual and other technical event elements has been absolutely instrumental in my career growth, from office manager to co-owner of my own firm.  It helped separate me from my peers and gave me the ability to take on more complex projects.”
– Lizz T. | Managing Director, Sequence

“A knowledge of  audio visual and lighting is critical to event producers as these elements highlight content, help to create an immersive environment and set the tempo and attitude of the overall event.”
– Gary P. | Senior Director, Viacom Special Events

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