Your Story Blog Series: MarrLa Merritt

Event Leadership Institute and Montclair State University alum, MarrLa Merritt, has had quite the prosperous career in events. How did MarrLa get her start in the industry and where is she today?

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10 Ways to Measure Audience Engagement at Your Event

Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how effective your methods are and influence future events in positive ways. Here’s how to measure (and increase) audience engagement at your event.

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Your Story Blog Series: Caroline Kay

Caroline Kay is a conference and event planning mastermind with boundless creativity and more than 15 years of business and event management experience. She’s recognized for thoroughly understanding the business needs of her clients and producing events that meet those demands. Her globe-spanning events are meticulously managed and engineered with ingenuity, with a constant eye to ROI for her clients. 

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5 Benefits of Untraditional Event Venues

Untraditional venues break the mold and can help you deliver an unparalleled attendee experience. Untraditional venues are spaces that were typically not created for events as their main purpose. Airplane hangars, warehouse spaces, breweries, wineries, bowling allies, art galleries, zoos, museums, aquariums, or even parking lots could all make great untraditional venues for conferences, workshops, fundraisers, galas, or other business-related events.

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Diversifying Your Creative Materials with Printing Techniques

To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the save-the-date or invitation hit a prospective attendee’s mailbox. Creative materials are what sets up event themes and guest expectations and, most important, what sets us apart from our competitors.

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Your Story Blog Series: Corinne Kessel, CSEP

Corinne Kessel, CSEP has more than a decade of experience designing and managing event décor installations in Western Canada. Her hands-on approach, attention to detail, and dedicated team have earned Greenscape Design & Décor a reputation for producing high quality specialty event décor. Her undeniable passion and dedication to the events industry, and the people within it, has positioned her as an industry leader and valued collaborator. Corinne supports those around her, gives back to her community and donates her time to industry associations. Corinne is also a published author, an accomplished musician and most importantly, a tired mom of 2 energetic toddlers!

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Your Story Blog Series: Kate Bullard

Kate Bullard is an Events Manager at Baker McKenzie and has over 7 years events management experience in the legal sector. Kate manages a varied programme of events ranging from conferences, roundtables, drinks receptions and other corporate hospitality events. Kate is the co-founder of Eventprofslive, a networking group for corporate event managers based in London and the surrounding home counties. 

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Event Jobs | May 2018

Looking for an exciting new role? Check out our May event jobs list with over 150 opportunities available in the event and meetings industry right now!

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Your Story Blog Series: Michelle Rees

A Senior Event Manager with a passion for delivering amazing, out of the box, creative and inspiring events with a high attention to detail. Michelle is the co-founder of Eventprofslive, a networking group for London & Surrey Event managers. Michelle loves to work with up and coming talent in the industry to help them love being an event manager as much as she does. 

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A Quick Guide to Key Social Media Channels for Event Profs

Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! And yet, many event planners leave social media as an afterthought when it should really be at the forefront of an event management and marketing strategy. 

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Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Communication is key to establishing a life-long donor. For fundraising events, it is so much more than generating one-night revenue (although that is important). The data we can collect before and during an event can translate into a much larger campaign that drives greater value.

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Event Jobs | April 2018

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Likewise, many industry employers reach out to us looking for good candidates to fill a variety...

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Your Story Blog Series: Helen Moon

Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 21 years and includes event production, venue operations, proactive sales and digital marketing. Helen is known for her role as CEO and Founder of EWL Club, Editor of the Diary of an #Eventprof blog, and now Managing Director of EventWell Ltd and co-founder of #EventWell17 and UK Event Wellbeing Week.

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Enter Our Spring Giveaway!

Enter for a chance to win the grand prize, a Professional Development Course of your choice, or the runner-up prize, an Annual Subscription to ELI!

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Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.

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Your Story Blog Series: Annette Naif

Since 1986 Annette Naif, CEO & Creative Director of Naif Productions, has been designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been Annette’s passion from the beginning. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event design company in 2010.

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Your Story Blog Series: Christy Lamagna

Christy is the founder and CEO of Strategic Meetings & Events, an international, multimillion dollar, award-winning planning firm. A lifelong learner, entrepreneur, teacher, intellectual philanthropist, writer and master strategist, Christy taught strategic planning at the college level for 10 years which inspired her upcoming strategic planning textbook. Her marketing and business acumen was showcases in AMEX OPEN and UPS Store videos, and she has been recognized for her entrepreneurial skills, leadership acumen and contributions to the meetings industry.

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Event Jobs | March 2018

Are you looking for a new job? Do you want to launch a career in the events industry? Check out our March list of exciting career opportunities available right now!

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Your Story Blog Series: Stephanie Gatton

After five years in venue management for the iconic Solomon R. Guggenheim Museum in NYC, since 2013, I have had the honor of serving as a full-time event planner for The Juilliard School, one of the world’s leading arts conservatories. Each year, I directly plan or help my team coordinate over 80 special events. My background is deeply ingrained in the performing arts: I am known to be a kick-ass SM, with a deep reservoir of live event management across all areas (corporate, non-profit, artistic/creative performances, meetings and conferences). You name it, I’ve done it.

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How to Pitch Your Favorite Speakers for your Next Event

So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me, you know that speaker vetting can be, at best, a time-consuming process and, at worst, a frantic, soul-crushing search for someone who is going to both deliver AND make your client or boss happy. While I can’t help you meet your next best speaker, below is the tried and true process I use with all my clients, that often yield them better results than pricy search firms and mass press releases.

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MarrLa Merritt Event Leadership Institute

Your Story Blog Series: MarrLa Merritt

Event Leadership Institute and Montclair State University alum, MarrLa Merritt, has had quite the prosperous career in events. How did MarrLa get her start in the industry and where is she today?

event engagement survey

10 Ways to Measure Audience Engagement at Your Event

Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how effective your methods are and influence future events in positive ways. Here’s how to measure (and increase) audience engagement at your event.

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