Event Leaders Blog
Scroll down to find our most recent blog posts featuring top leaders from the special events, meetings, marketing and related industries, as well as tips, ideas, industry stories, news, announcements & more!
The special event world is demanding and stressful, but can also be very rewarding. The glowing smile of an event guest can’t be overstated. It gives you that warm, fuzzy feeling knowing that you’ve put your own personal imprint on that attendee’s experience. Crafting these special memories is a tall order, and constantly pushing the boundaries is difficult.
When Carleigh Dworetzky first began her career in the hospitality industry, she had no idea her career would undergo such an impressive transformation, taking her to a career in food and beverage and then landing her as the Convention Strategy Manager at Destination...
I’ve heard so many event business owners talk about how they can’t stand accounting or say that they “have an accountant for that”. If you’re one of those people, then this article is for you! It’s easy to pass off the elements of your business that you don’t understand (or don’t want to understand), but the challenge is, how do you know that it is being done correctly? The simple answer is, you don’t.
Jennifer Davidson is the Founder and Managing Director of Sleek Events, a boutique events agency with an impressive roster of clients including Amazon Business, Looker and one of the largest cloud platforms in the world. Jennifer got her start in the events industry...
When Courtney began her journey towards a career in events, the most relevant degree she could achieve was in Recreation & Leisure Services Administration with an emphasis in Special Events from The Florida State University. Since then, the events world has changed dramatically, many leading universities offer event programs and education, and the industry as a whole has drastically shifted, too. With nearly 20 years of experience in the world of events, Courtney has seen many of those changes first-hand.
Event Leadership Institute and Montclair State University alum, MarrLa Merritt, has had quite the prosperous career in events. How did MarrLa get her start in the industry and where is she today?
Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how effective your methods are and influence future events in positive ways. Here’s how to measure (and increase) audience engagement at your event.
Caroline Kay is a conference and event planning mastermind with boundless creativity and more than 15 years of business and event management experience. She’s recognized for thoroughly understanding the business needs of her clients and producing events that meet those demands. Her globe-spanning events are meticulously managed and engineered with ingenuity, with a constant eye to ROI for her clients.
Untraditional venues break the mold and can help you deliver an unparalleled attendee experience. Untraditional venues are spaces that were typically not created for events as their main purpose. Airplane hangars, warehouse spaces, breweries, wineries, bowling allies, art galleries, zoos, museums, aquariums, or even parking lots could all make great untraditional venues for conferences, workshops, fundraisers, galas, or other business-related events.
Corinne Kessel, CSEP has more than a decade of experience designing and managing event décor installations in Western Canada. Her hands-on approach, attention to detail, and dedicated team have earned Greenscape Design & Décor a reputation for producing high quality specialty event décor. Her undeniable passion and dedication to the events industry, and the people within it, has positioned her as an industry leader and valued collaborator. Corinne supports those around her, gives back to her community and donates her time to industry associations. Corinne is also a published author, an accomplished musician and most importantly, a tired mom of 2 energetic toddlers!
Kate Bullard is an Events Manager at Baker McKenzie and has over 7 years events management experience in the legal sector. Kate manages a varied programme of events ranging from conferences, roundtables, drinks receptions and other corporate hospitality events. Kate is the co-founder of Eventprofslive, a networking group for corporate event managers based in London and the surrounding home counties.
Looking for an exciting new role? Check out our May event jobs list with over 150 opportunities available in the event and meetings industry right now!
A Senior Event Manager with a passion for delivering amazing, out of the box, creative and inspiring events with a high attention to detail. Michelle is the co-founder of Eventprofslive, a networking group for London & Surrey Event managers. Michelle loves to work with up and coming talent in the industry to help them love being an event manager as much as she does.
Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! And yet, many event planners leave social media as an afterthought when it should really be at the forefront of an event management and marketing strategy.
One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Likewise, many industry employers reach out to us looking for good candidates to fill a variety...
Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 21 years and includes event production, venue operations, proactive sales and digital marketing. Helen is known for her role as CEO and Founder of EWL Club, Editor of the Diary of an #Eventprof blog, and now Managing Director of EventWell Ltd and co-founder of #EventWell17 and UK Event Wellbeing Week.
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Since 1986 Annette Naif, CEO & Creative Director of Naif Productions, has been designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been Annette’s passion from the beginning. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event design company in 2010.
Christy is the founder and CEO of Strategic Meetings & Events, an international, multimillion dollar, award-winning planning firm. A lifelong learner, entrepreneur, teacher, intellectual philanthropist, writer and master strategist, Christy taught strategic planning at the college level for 10 years which inspired her upcoming strategic planning textbook. Her marketing and business acumen was showcases in AMEX OPEN and UPS Store videos, and she has been recognized for her entrepreneurial skills, leadership acumen and contributions to the meetings industry.
Are you looking for a new job? Do you want to launch a career in the events industry? Check out our March list of exciting career opportunities available right now!
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