THE EVENT LEADERS BLOG

Scroll down to find our most recent blog posts featuring top leaders from the special events, meetings, marketing and related industries, as well as tips, ideas, industry stories, news, announcements & more!

Featured Event Leaders

Caroline Kay Your Story

Your Story Blog Series: Caroline Kay

Caroline Kay is a conference and event planning mastermind with boundless creativity and more than 15 years of business and event management experience. She's recognized for thoroughly understanding the business needs of her clients and producing events that meet those demands. Her globe-spanning events are meticulously managed and engineered with ingenuity, with a constant eye ...

Your Story Blog Series: Corinne Kessel, CSEP

Corinne Kessel, CSEP has more than a decade of experience designing and managing event décor installations in Western Canada. Her hands-on approach, attention to detail, and dedicated team have earned Greenscape Design & Décor a reputation for producing high quality specialty event décor. Her undeniable passion and dedication to the events industry, and the people ...

Your Story Blog Series: Kate Bullard

Kate Bullard is an Events Manager at Baker McKenzie and has over 7 years events management experience in the legal sector. Kate manages a varied programme of events ranging from conferences, roundtables, drinks receptions and other corporate hospitality events. Kate is the co-founder of Eventprofslive, a networking group for corporate event managers based in London and ...
Michelle Rees Event Manager ELI

Your Story Blog Series: Michelle Rees

A Senior Event Manager with a passion for delivering amazing, out of the box, creative and inspiring events with a high attention to detail. Michelle is the co-founder of Eventprofslive, a networking group for London & Surrey Event managers. Michelle loves to work with up and coming talent in the industry to help them love ...

Your Story Blog Series: Helen Moon

Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 21 years and includes event production, venue operations, proactive sales and digital marketing. Helen is known for her role as CEO and Founder of EWL Club, Editor of the Diary of an #Eventprof ...
Annette Naif Your Story Event Leadership Institute

Your Story Blog Series: Annette Naif

Since 1986 Annette Naif, CEO & Creative Director of Naif Productions, has been designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been Annette's passion from the beginning. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired ...
Christy Lamagna Your Story Event Leadership Institute

Your Story Blog Series: Christy Lamagna

Christy is the founder and CEO of Strategic Meetings & Events, an international, multimillion dollar, award-winning planning firm. A lifelong learner, entrepreneur, teacher, intellectual philanthropist, writer and master strategist, Christy taught strategic planning at the college level for 10 years which inspired her upcoming strategic planning textbook. Her marketing and business acumen was showcases in ...

Your Story Blog Series: Stephanie Gatton

After five years in venue management for the iconic Solomon R. Guggenheim Museum in NYC, since 2013, I have had the honor of serving as a full-time event planner for The Juilliard School, one of the world’s leading arts conservatories. Each year, I directly plan or help my team coordinate over 80 special events. My ...
Annie Leroux Your Story Event Leadership Institute

Your Story Blog Series: Annie Leroux

Annie Leroux knew she had stumbled upon a passion for events when she found herself responsible for planning her first large-scale event during an internship. Today, Annie has worked her way up in the industry and is a Senior Event Planner of Global Events at The Linux Foundation. She has previously planned events for DevNetwork, ...
Christina Taylor Your Story

Your Story Blog Series: Christina Taylor

Armed with over 20 years of experience in the industry, Christina Taylor is the President and Owner of TaylorMade Experience (TME), a full-service consultancy that specializes in event management, business management, fundraising, and more.

Tips, How-To’s & More

Untraditional Event Venues

5 Benefits of Untraditional Event Venues

Untraditional venues break the mold and can help you deliver an unparalleled attendee experience. Untraditional venues are spaces that were typically not created for events as their main purpose. Airplane hangars, warehouse spaces, breweries, wineries, bowling allies, art galleries, zoos, museums, aquariums, or even parking lots could all make great untraditional venues for conferences, workshops, ...
Jenna Vanthof Dixon Schwabl Advertising

Diversifying Your Creative Materials with Printing Techniques

To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the save-the-date or invitation hit a prospective attendee’s mailbox. ...
social media for event planners

A Quick Guide to Key Social Media Channels for Event Profs

Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! And yet, many event planners leave social media as an afterthought when it should really be at the forefront ...
Mike Reed Dixon Schwabl Event Leadership Institute

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Communication is key to establishing a life-long donor. For fundraising events, it is so much more than generating one-night revenue (although that is important). The data we can collect before and during an event can translate into a much larger campaign that drives greater value.
Summer Giveaway Event Leadership Institute

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Enter for a chance to win the grand prize, a Professional Development Course of your choice, or the runner-up prize, an Annual Subscription to ELI!
Mike Reed Dixon Schwabl Event Leadership Institute

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.
Lauren Caselli

How to Pitch Your Favorite Speakers for your Next Event

So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me, you know that speaker vetting can ...
Andrew Knoblauch Head Shot

Leveraging Social Media for Event Marketing

You’ve sent out invitations. You’ve secured sponsors. Months of planning. Endless phone calls, meetings and details. So what are you missing? It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list.
Kathy Phelps Head Shot

Effective Time Management Tips

As event planners, we handle it all—what time the tables are being delivered, what time the entertainment goes on stage, what meals are being served—don’t forget the lady at table 10 who requested a vegetarian meal. She’s already emailed three times about it! Our minds are constantly moving from one thing to the next—no wonder ...
Wedding design courses

The Unique Value of Wedding Designers

If you’re planning to become a wedding designer, it’s important that you know how to communicate your value to potential clients. You should easily be able to convey the key differences between a wedding planner and wedding designer, the dynamic skills wedding designers have, and how you will help take their wedding to the next ...

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Our video class library consists of over 140 video classes covering a wide array of topics including planning and logistics, business and sales, creativity and design, strategy and ROI, technical production, careers, and venues and destinations. We also have a wide selection of convenient video classes that you can earn CMP credits for watching!

Professional Development Courses

In addition to ELI’s subscription service, we also offer Professional Development Courses which are structured online courses lead by an instructor. Some courses offer the opportunity to earn a certification at the end. Also, certain courses even offer CMP credits

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